BackBrand
AI-Forward Positioning for a Kenyan Brand Studio
A full rewrite of the studio site to put modern tooling, a Brand Discovery Sprint, and a brand quiz at the front of the sales path.
Overview
Key Features
- Home hero rebuilt around AI-forward positioning and a Brand Quiz call to action
- Modern Tools, Real Craft section with four concrete benefits of AI-assisted concepting
- Brand Discovery Sprint introduced as the lead Services offer
- Guided Brand Quiz route that captures intent before the contact form
- Expanded About page that addresses how the studio actually uses modern tools
- Services page gains a tools section and FAQ to reduce back-and-forth before a sale
- Portfolio driven from a single src/data/projects.js source of truth
- Contact form wired to Formspree with EmailJS auto-reply, no backend required
- Wave dividers, asterisk motif, and cream, teal, pink, charcoal palette carried over from v1
- Single-page app routing with client-side rewrites in vercel.json
Results
PAGES SHIPPED IN V2
7
PORTFOLIO PROJECTS WIRED UP
5
NEW SECTIONS ADDED IN THE REWRITE
3
LINES REWRITTEN ACROSS HOME, ABOUT, SERVICES
281
Built with
React 19Vite 7Tailwind CSS v4Framer Motion 12React Router v7FormspreeEmailJSVercel
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